Similarities and differences between male and female novice designers on color‐concept associations for warnings,action required,and signs and equipment status messages

This research examined the male and female novice designers toward color associations for the concepts used for ‘warnings’, ‘action required’, and ‘signs and equipment status’ through a questionnaire‐based study. A total of 178 Hong Kong Chinese final year undergraduate design students (89 males and 89 females) participated in the study. The test used required the participants to indicate their choice of one of nine colors to associations with each of 38 concepts in a color‐concept table, so that any one color could be associated with any one of the concepts. For both male and female groups of novice designers, chi‐square tests revealed a strong color association for each concept tested in this study (P < .05). The results showed males and females agreed on some color‐concept association stereotypes which were therefore gender neutral. The male and female novice designers had the same color associations and similar levels of stereotype strengths for 21 concepts. The nine strongest and therefore most useful color‐concept association stereotypes for both male and female novice designers were: red‐danger, red‐fire, red‐hot, red‐stop, red‐emergency, red‐error, blue‐cold, blue‐male, and green‐exit. However, the male and female novice designers had different color association stereotypes for the standby (green vs. yellow), emergency exit (green vs. red), and toxic (purple vs. black) concepts, and the strengths of the 14 remaining associations for both groups were not at equivalent levels. Overall, it is anticipated that the findings of this study will act as a useful reference for novice designers and other design practitioners to optimize color coding in the design of ‘warnings’, ‘action required’, and ‘signs and equipment status’ messages.     

Gender difference in color preference across cultures: An archetypal pattern modulated by a female cultural stereotype

A gender difference in color preference among British participants has been repeatedly reported, in which both males and females show a preference for blue‐green colors, while females express an additional preference for pink‐purple colors. To investigate the robustness of gender difference in color preference in a different culture, we tested 81 young adult Indians from a school of design and compared them to 80 young British students in Psychology. The 35‐item International Personality Item Pool (IPIP) and Bem Sex Role Inventory (BSRI) questionnaires were also administered to explore possible links between personality traits, gender schemata, and color preferences. Results confirmed a gender difference in both cultures; participants collectively expressed a preference for cool over warm colors, while in addition females showed a preference for pink colors, with a warm bias for Indian females and a cool bias for British females. While these results extend gender difference to Indian culture and support the universality of an underlying pattern they also reveal a culture‐specific contribution essentially observed in females. In British participants, color preference was correlated exclusively with BSRI scores in females and overwhelmingly with IPIP scores in males; this gender‐specific pattern of correlation was not replicated in the Indian sample. Results point to an archetypal pattern of gender difference in color preference with a remarkable cross‐cultural similarity in men and a subtle but significant cultural difference in women whose origin is yet to be explained.     

A shift of the perceptual attributes of color due to the manifestation of the simultaneous contrast effect on a display

This research shows the effect of simultaneous contrast on a design solution that generates it, and it also shows how its manifestation affects the shift of perception attributes of the observer's color. In the conducted research, 55 subjects had to harmonize the primary stimuli from the reproduction obtained with the help of digital printing technology, with the primary stimuli presented on two computer screens. As a visual harmonization technique, simultaneous binocular harmonization was used. The primary stimuli were made achromatic, with a 50% Raster Tone value (RTV), and are surrounded by achromatic secondary stimuli whose values increase in steps from 10% RTV up to 100% RTV. A shift in the perceptual attributes of color has been shown with the help of the CIEDE2000 system. Using ANOVA with repeated-measures and Fisher's post hoc analysis, statistically significant differences were found between the perceived means of shift in the ΔC₀₀ chroma and ΔL₀₀ lightness on defined samples on both computer screens, while in the case of the ΔH₀₀ hue, no statistically significant differences were observed. The research also determined colorimetric differences in the ΔE₀₀ color difference. Moreover, the student's t test was used to determine that the effect is stronger when manifested on the Lenovo computer than on the Asus computer screen (P < .05).     

Color design of cigarette packaging for reducing smoking rate in youth

Since smokers are becoming younger and younger, it is necessary to curb the tobacco epidemic at a younger age to prevent the devastating damage caused by tobacco products to future generations. This study focuses on the color schemes of cigarette packaging. It aims to find out color schemes of teenage consumers' disgust and apply them to cigarette packaging, which ultimately reduces the desire of purchasing and the smoking rate of young people. First, there were two ways to acquire color schemes. One was to extract the color schemes that can make teenagers disgust and keep them away from cigarette by association of psychological adjectives. The other way was to match achromatic colors with the chromatic colors that teenagers dislike in the questionnaire of 126 colors. Finally, eye movement experiment was used to verify the acquired color schemes meet the expected objectives of this study. A new idea to reduce the smoking rate of teenagers was proposed, and a method for the color design of cigarette packaging was provided.     

Colored apparel and its potential influence on heterosexual attraction

The objective of this study is to determine if men would follow the “red effect” when choosing colors for women to wear on a date, and also to determine if the colors that men would wear when going on a date would be the same as the colors that females (their date) would wish them to wear. A set of psychophysical data was generated from this experiment, where participants were asked to rank a set of 10 colored samples based on preference for each question asked. There were three different sets of colored samples. The set of colored samples given to the participant depended on the question. A total of five questions were asked. Scaling analysis was done on the data to organize a set of items according to preferences providing values, an interval scale (Z values), that correspond to the relative perceptual differences among the stimuli. The Z values were graphed to show the general preference of colors for women to wear, and the preference of colors for men to wear. A Spearman's rank-order correlation coefficient (SRCC) was calculated comparing each individual's rank order with the mean rank order for that specific question. An average Spearman's rank order was calculated for each question and each gender in order to determine the variability in answers. Scaling results indicate that men follow the “red effect,” but women preferred to wear other colors such as turquoise, blue, or yellow depending on the outfit. Males and females agreed that no matter the colored bottoms (denim or black), blue was the preferred color top for men to wear. SRCC results showed a lot of variability between individual answers and the mean answer indicating that participants' rankings did not necessarily agree with general color preferences presented in the scaling analysis. While scaling analysis might suggest certain color preferences such as men following the “red effect” and women preferring to wear blue, the poor correlation found using SRCC between the individual answers and the mean rank orders suggests that color preferences for each individual are inherently unique.     

天然染料银杏叶染亚麻纱的染色性能研究

以天然染料银杏叶为原料,采用微波提取法进行染料原液的提取,并以提取后的原液作为染料原液对28 tex亚麻纱进行染色,采用p H、染色温度、媒染剂用量、渗透剂用量4个因素分析染色效果,以单因素分析结果作为基础,进行4因素3水平的正交试验,将正交试验后的染色纱样进行色牢度测定。研究结果表明,染色最佳工艺条件为:渗透剂用量1.5 m L,媒染剂用量5 m L,染色p H 7,染色温度80℃,亚麻纱染色后的色牢度达到3级以上。     

Color preferences for different topics in connection to personal characteristics

Studies on color preferences are dependent on the topic and the relationships with personal characteristics, particularly personality, but these are seldom studied in one population. Therefore a questionnaire was collected from 1095 Dutch people asking for color preferences about different topics and relating them to personal characteristics. Color preferences regarding different topics show different patterns and significant differences were found between gender, age, education and personality such as being technical, being emotional or being a team player. Also, different colors were mentioned when asked for colors that stimulate to be quiet, energetic, and able to focus or creative. Probably, due to unconsciousness of contexts, many people had no color preference, a result that in the literature seldom is mentioned. Blue was the overall favorite color; however, most males chose for blue (25%) while most females had no color preference (18%). Black was the overall favorite color for clothing, mainly chosen by females (40%), while males primarily chose blue (27%). For building interiors subjects preferred white. For moods, subjects preferred white for being quiet or being able to focus, red for being energetic and had no color preference for being creative. It is concluded that color preferences are dependent upon the topic, and personal characteristics. The findings are important for architects, interior designers, fashion designers and product designers to have a basic idea of preferred colors for different objects by different types of people. © 2013 Wiley Periodicals, Inc. Col Res Appl, 40, 62–71, 2015     

Background and foreground interaction: Influence of complementary colors on the search task

Labels are indispensable visual (communication) elements that completely deliver the geospatial message of maps. The objective of this study is to investigate the impact of complementary colors between the map's background and text on the readability of cartographic texts and thus on the efficiency of the map user's search task. This is compared with the use of the “traditional” black labels on the corresponding colored backgrounds. Furthermore, a number of user characteristics, such as gender and expertise, are taken into account as well. The users' eye movements were registered to study their attentive behavior during the visual search task. In addition to the complement of the color's hue, the analyses were based on the difference in luminance, which could also affect the labels' readability. The difference between the black and colored label design was significantly different versus the eye‐tracking metrics. A correlation was found between the color difference and reaction time measurement and between the luminance difference and fixation duration. © 2014 Wiley Periodicals, Inc. Col Res Appl, 40, 437–445, 2015     

Robust skin detection in real-world images

Human skin detection in images is desirable in many practical applications, e.g., human–computer interaction and adult-content filtering. However, existing methods are mainly suffer from confusing backgrounds in real-world images. In this paper, we try to address this issue by exploring and combining several human skin properties, i.e. color property, texture property and region property. First, images are divided into superpixels, and robust skin seeds and background seeds are acquired through color property and texture property of skin. Then we combining color, region and texture properties of skin by proposing a novel skin color and texture based graph cuts (SCTGC) to acquire the final skin detection results. Comprehensive and comparative experiments show that the proposed method achieves promising performance and outperforms many state-of-the-art methods over publicly available challenging datasets with a great part of hard images.